According to industry research conducted by Phplivesupport.com, a livechat technology provider, an online shopper who uses the live chat is 20 percent more likely to make a purchase than a customer who does not. The reason is live chat’s ability to serve as a virtual-sales assistant during a visitor’s product selection and ordering process.
Maximizing the online-customer experience is a priority for ecommerce businesses because, by satisfying the customer’s goals, they can satisfy their goals for more sales. Live chat, whether through its common instantmessaging platformor itsmore advanced customer analytical capabilities, creates key opportunities for ecommerce businesses including: http://onlinemarketingresource.blogspot.com/2009/10/live-chat-software-improves-roi.html Take time to read on the blog where I got some ideas about this.