We all come to the information product marketing business from
different backgrounds. Some of us are writers, some are
marketers, many are just passionate about our chosen market and
have learned enough to package our information for profit. What
we typically are not experts in is website development.
So, when you are ready to setup your website for your niche
market minisite, you typically run into the challenge of finding
the best website development software without spending a small
fortune.
True enough, the choices can be mind-boggling. Do you use
products that let you hand-code html such as NotePad or Trellix,
or do you go to a full website development package such as
Frontpage or Dreamweaver with many other choices in the middle.
Now, I'm not naive enough to assume there is only one solution
here, I use 3 different ones myself on a weekly basis, so there
is no single right or wrong answer. To make a first decision
though, here are some tools with some of the reasons you may
want to use them for your own information product minisite.
1. Text Editors With HTML Hand Coding Assistance
There are several text editors and word processors that include
html "helper" functions and allow you to produce the content for
your website within the editor hand-coding the html as you go.
If you understand html coding, or are willing to spending a few
days learning, then you may want to use hand-coding tools from
this point forward.
Your information product marketing minisite should be simple, a
single table design with a strong headline, sub-headings,
bulleted lists and perhaps some graphics that are added as
images to your page.
Tools that fall into this category are: NoteTab Standard or Pro
($9.95 or $19.95 respectively) at http://www.notetab.com [1] and
Crimson Editor over at http://www.crimsoneditor.com/ [2]
Even if you decide to go with a more elaborate website builder,
you will likely always find the simplicity and hand-coding
capabilities of text editors useful with your infoproduct
marketing business.
2. WYSIWYG Web Editors
WYSIWYG is an anacronym for "What You See Is What You Get"
representing a line of html editors that allow you to design
your website based on objects you see on the screen while the
editing software creates the more complex html in the background.
WYSIWYG Web editors are certainly useful tools for those of you
who do not have a strong grasp of html and for pages that
require more elaborate design elements where design based on
visualization assists greatly.
Some of the best WYSIWYG editors on the market are:
3. Automated Site Builders
Even with some superb WYSIWYG and hand-coding HTML editors,
there still was a gap for those who wanted yet more automation
and some additional help with designing their site in line with
the best search engine optimization practices.
A new category of site builders have emerged called Automated
Site Builders. New software comes out almost each month in this
category and you must be careful as many automated software
builders are aimed at "fooling" the search engines and may hurt
your search engine ranking in the long run due to deceptive
practices that end up being flagged by Google.
An entire line of automated site builders aimed at creating
"scrubbed" directory sites, for example, have proven to not hold
their search engine advantage in the longer term.
However, there are a few promising automated site building
platforms that make the job of building your site very painless
AND do a great job of guiding you to the best structure to
attract almost insant search engine attention.
My favorite by a mile is called XSitePro. You'll find it over
at: http://www.highertrustmarketing.com/part/xsitepro [6]
XSitePro is a complete automated website builder with several
single, double and triple column templates, automated article
import, and built-in search engine optimization techniques. Its
very intuitive to learn and can certainly speed up your
infoproduct minisite creation.
The best part about my experience with XSitePro is that my
sites get listed faster and they get higher rankings in the
search engines - this alone is worth using this great software.
As you can see, there are many options at all different price
ranges for you to start development of your information product
minisite.
Most of the platforms above have 30-day, full version trial
periods that you can take advantage of. So start by giving a
couple a try when designing your next information product
minisite - you'll quickly get a feel for the one that you feel
most comfortable with.
Source: http://www.intelliwebtools.com [7]
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